Apparel can be confusing, with so many brands and so many branding methods it is sometimes hard to tell what is best.

We started life in 1976 as an agency sourcing odds and end, we were purchased by our Screenprinter in 2013 and have kept adding in-house branding methods since then…

Know what you need? Brilliant drop us a message or check out the quick quote for an indication of pricing. Don’t know what you need, or want some other options? that is what we are here for, drop us and let us help, thats what we’re here for.

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Free Setup* All Print orders receive One Free Setup at 50+ Units. This means a 50+ Unit Order with a One Colour print has no setup fee at all.

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Graphics on Shirts is Custom Branded ™

From 10 units to 10,00 units Custom Branded have New Zealand’s T- Shirt Printing and Uniform requirements met in-house. From great suppliers such as AS Colour, C-Force, Jb’s and Gildan.

Established 1976 Graphics on Shirts was originally the trading name of Cheers and Beers Limited which was started by James (Jim) Crooks. In 2013 Cheers and Beers was purchased by it’s long time Commercial Screen Printer Graphics on Shirts Limited and began trading as Custom Branded. 

Branding Apparel is in our blood!

As well as T Shirt printing we supply and print thousands of Aprons and Apparel items a year for agencies, businesses, schools and fundraising groups.

Previously trading as, we now trade as Custom Branded™ as our previous url did not come close to describing all of the products we brand.


T-Shirt and Hoody Supply and Screen printing
Teatowel Supply and printing
• Apron and Uniform Supply
Safety and Workwear Supply
In-House Screen printing and Branding Facilities
• Proofing and advice
Phthalate Free Printing

At Custom Branded™ can brand and supply all of your apparel requirements, however while we have accounts with all major local suppliers such as Biz Collection, AS Colour, Syzmik, BMV, Cloke, James Harvest, Stormtech etc we import and stock our own 100% Cotton Tea Towels for printing.

Promotional product supply and indent is reserved for our Apparel, Uniform and Tea Towel clients.
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We offer three main methods of branding:

Screen Printing

For Tea Towels utilise water based dye inks to ensure a soft and water absorbent finish, ideally these would be cold water washed to prolong vibrancy. Using this process the ink effectively sits inside of the garment.

We print using PVC and Phtalate Free Plastisol onto other products such as Tee shirts and Aprons. Perfect for t-shirt screen printing. AS Colour NZ and more.


While Waterbased Screenprinting is the best method for Teatowels. Embroidery is great for Shirts and Aprons and is long lasting and look extremely classy, embroidery is perfect for thinner or smaller logos, as pricing is based on stitch count it is not ideal for large logos or areas. Pricing does scale with quantity, however it is not as economical on long runs as Screenprint can be and small details can be an issue.


At Custom Branded we are of the opinion that Digital transfers have come a long way, and are perfect for short runs where a large number of colours are required or where a large branding area is required, Digitals can prove to be cheaper than Screen Print or Embroidery when small quantities are required. Fine text is not suited to this method and whilst it does save on setup fees it is typically more costly than either Screenprint or Embroidery for longer runs. Pricing is based on area.

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Let us know what you are after on this form and we'll get back to you.

Hours: 9am – 5pm Mon-Fri by Appointment
74 Morrin Road, Saint Johns
Auckland 1072
PO Box 251166, Pakuranga, Auckland
09 358 1249

If you are requesting a quote or have a question please use the form to here or get us on live chat.

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